![]() ![]() ![]() The only element of the formula that his producers seem to have got a little unbalanced is the 'lucrative guest vocalist' part. Because the power of his pop is so strong. The combination of influences is so strong and successful that we do not bat an eyelid, listening to a teenager displaying such a staggering degree of sexual confidence, as he does on ' Animal.' And on ' Vegas Girls.' And on 'Another One.' Talking of 'Vegas Girls,' the force of this pop cocktail is so strong that, upon learning that Conor had never been to Las Vegas when he sang this song so confidently, convincing us that Vegas Girls really are the be all and end all of femininity, you will forgive him, instantly. The secret ingredient of ' Contrast' appears to be the unique combination of influences that went into writing it, which, by our reckoning, were (in no particular order): Michael Jackson, glucose, and girls. Or you think "I cannot hear the cash register ringing, here." You don't listen to pop music and think "ooh, I love this one, it's got a great melody, I can really empathise with the protagonist in this ballad." You think "great song, chaps! It's a sure-fired hit!" and you light a cigar, in honour of the people that are going to get rich off of it. ![]() And by golly, the chaps behind Conor Maynard's album must have been working in the laboratory for some time perfecting this one. The exact formula of successful pop music mutates and evolves over time but it almost always includes a cocktail of haircuts, vocoders, expensive trainers, auto-tune facilities, big choruses, the influence of former successful pop artists, lucrative guest vocalists, synthetic drum beats and manufactured sex appeal (of the kind that is specifically designed to make you question your own morality / sexuality / psychological wellbeing, should you fall under its spell). What's important to note is that with music such as this, which is aimed so clearly, so directly and with such force, at the hormonal teen market, you're not evaluating artistry, you are evaluating science. Gah! How can such a young man cope with these emotions, on a global scale!? Maynard's not showing many signs of distress right now, though in fact, there are probably other people in the world more greatly deserving of your sympathy. And at 19, trying to fight your way out of Justin Bieber's shadow is like going through school knowing that all the girls fancy your younger brother. He'll be feeling the weight of that 'future of pop' tag on his shoulders, as well, of course. You've got to feel sorry for Conor Maynard fighting tooth and nail to get to the top of the music business, struggling to bump 'n' grind his way out of Justin Bieber's shadow. ![]()
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